The perception gap is not just a gap in information we have in our brains; the perception gap is also a gap between what our hearts love as well. We function as though our beliefs guide our behavior, but in reality, our beliefs and the knowledge that we have is a rider trying to control a large elephant, and the elephant is driven by what we love. The first step to closing the perception gap is to recognize that we do not always love what we say we love, and that if we cannot see how what we love drives our beliefs and behavior, our efforts to close the perception gap in our lives and the lives of others could backfire and make the problem worse.