One of the most divisive aspects of social media has nothing to do with social media content, but division that is caused by an increasingly fractured internet and social media landscape. Understanding the big-picture landscape of the social media industry is vital to understanding how social media continues to be such a divisive force in our communities and churches. The good news is that despite this fracturing landscape, there are still plenty of opportunities for connection and understanding once we understand our social media vantage points and where/how they differ from others!